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Disney Plus
Short survey design added during profile setup to curate content, enhancing user experience
CONTEXT
HCDE 301: Advanced Communication
DURATION
3 days
TOOLS
Figma
TEAM
Erik Osnager
Iris Kim
Eileen Zhang
Daphanie Chan
PROBLEM
How can Disney capture the attention and sales of adult customers without sabotaging their family-friendly content?
SOLUTION
Create a passcode protection option accessible upon profile creation, and a content curation survey
PROTOTYPE
research summary
RESEARCH SUMMARY
"SHOULD DISNEY PLUS EXPAND BEYOND KID CONTENT?"
Strongly agree
(25.1%)
Agree (29.5%)
Neither (29.5%)
Disagree (5.1%)
Strongly disagree (2.2%)
WHAT'S ON GOOGLE?
"Disney Plus Review: Not Just for Kids"
"Disney Plus: Content for Every Age Group"
60%
USER IS...
- An adult
- New to Disney Plus
- Have a variety of interests
- Have already been pulled in by the marketing team
USER ASSUMPTIONS
of articles include explaining that Disney+ goes beyond kid content
DESIGN PROCESS
EXISTING ORIGINAL SITE
LOW-FI USER TESTING
REVISED + FINAL DESIGN
page 1
User's expressed that the pop-up passcode was unharmonious
Added passcode option in user input column
Added content curation page
page 2
User expressed not wanting to select genres
Replaced "cancel" button with "skip"
page 3
Added content curation page
User felt constrained to each movie title choice
More intuitive simple selection screen
page 4
(Home)
Unchanged
DESIGN DECISIONS
Passcode:
Put passcode navigation in the main flow instead of hidden in the original version for intuitive access and less clicks
Curation content:
Based off our assumption that our user already has their own interests, we decided to give the user a choice to pick content they already like, instead of letting Disney's existing UI make their assumptions
Skip button:
Added "skip" button for user freedom
Color:
Kept color to Disney Plus colors for easy implementation and congruency
NEXT STEPS
If we had more time, we would go through more user testing and make our revisions based on those responses.
Our foreseeable next steps include contacting the marketing team to make sure they are marketing Disney Plus as both kid and adult content to pull in more customers
PROJECT TAKEAWAYS
This 3-day project was fun and eye-opening to see how many design systems use similar UI to communicate. While it was exciting to develop new design ideas, we were reminded that simplicity is sometimes the best way to go. The most challenging part was deciding what to implement to enhance the Disney Plus experience for an adult. All in all, I am proud of our elegant and non-disruptive final design.
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